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SXSW Goes Virtual

SXSW Goes Virtual

For many in the U.S. music world, the moment when the catastrophic reality of the coronavirus pandemic struck home was the SXSW 2020 cancellation.

The festival has announced that its spring 2021 event will probably be at least partially virtual.

“The Music Festival is going to be curated by programming team with priority given to showcase presenters and artists who were scheduled for the 2020 occasion,” explained organizers in a statement. There will be parallel procedures for the Film Festival and seminar panels.

At exactly the same time, SXSW has not completely given up hope that a live-in-person option might be a part of this combination.

We will provide updates as more information becomes available.”

Other major festivals are taking varying approaches to going virtual.

This weekend Bonnaroo is hosting a “Virtual ROO-ALITY” festival, a free chain of streams ranging from archival performances from festivals past (like Beastie Boys’ full set from 2009) to newly recorded performances and events such as a Dog Dance Party that’s, for some reason, sponsored by Tito’s Vodka.

This year’s Farm Aid festival is also happening this Saturday, and it will be a completely virtual encounter with fresh performances from musicians such as co-founders Willie Nelson, John Mellencamp, and Neil Young.

In a statement, Nelson said,”This pandemic and so many different challenges have shown how essential family farmers and ranchers are to the future of the planet.

Farm Aid 2020 is going to give the whole nation an opportunity to find out about the significant work of farmers and how they are donating to our well-being, beyond bringing us great food.”

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